Dawn Dish Soap Commercial--a response

I was work multi-tasking, with the tv on in the background, and this commercial came on:

http://www.youtube.com/watch?v=aUkOgE4K7j4

and it evoked in me some very strong feelings.

1. It's a smart use of fuzzy animals. Watching videos of cute and cuddly creatures is oh so popular. Many blogs prove.

2. Saving animals from oil spills is a very particular aleviation of human guilt--if anything is a sounding signal of our materialistic human greed, it's oil. Dawn helps you save animals and alliviate your guilt.

3. All this is somehow revolting.

I was initially revolted by the use of ducklings to sell dish soap...

but I have to respect the smart marketing. I'm going to check up on whatever marketing numbers I can find for that commercial.

Thoughts? Feelings? Responses?